Interview Strategies

What should you do prior to, during and after the interview?

Preparation is the key to interview success. The more you know about the industry, the company, and the job description’s key ingredients, the more likely you are to succeed in receiving the job offer.

Taking the time to research a company could pay off for you in a big way. The more comfortable you are with what the company does, the more likely you’ll shine during the course of the interview.


Research prior to an interview is like knowing the answers to questions before they are asked. Just like in school, it’s always easier to “ace” an interview if you’ve done your homework before hand.

The Company

Prior to the interview, try to find out as much as you can about the company. This includes the proper directions to their location, so that you arrive on time or early. More importantly, discover what products or services the company offers, as well as how they measure up with the competition. Inside information on corporate culture (dress code, key decision makers, and position expectations) could be very helpful in laying the groundwork for interview success.

The Industry

Each industry has its own unique personality. The pace, characteristics, and future prospects of the individuals who make up this industry are good indicators if you and the new employer would be a good match. If you are new to the industry, elaborate on your educational background, work experience, or personal strengths that would be beneficial to the employer you are interviewing with.

The Job

At some point, it’s good to ask the question, “What are the main qualities you are seeking in the person you eventually hire?” Basically, find out exactly what the employer is looking for in a new hire. Then when these qualities are laid on the table, explain how you are prepared to meet these needs.

Secret to Success

Your goal is to convince the interviewer you have what it takes to do the job. Explain how you have exemplified these characteristics or utilized these skills in the past. Either verbally or physically show the interviewer that you have the knowledge or expertise to do what’s required.

Don’t Forget

A good attitude is so important! Be positive with the people you meet leading up to the interview (one chance to make a good first impression.) Be positive when speaking of your former employers. Give the interviewer an idea of how hiring you would positively impact co-workers, customers, and the company’s bottom line.

Follow Up

A thank you note can go a long way toward reinforcing interview success. Just a few paragraphs reassures the interviewer that you are excited about the opportunity and that your unique experience would make a positive impact on their team.